brandtology – series a
Walden International, an international venture capital firm headquarted in San Francisco but with a strong foothold in Asia, has invested S$2 million – Singapore Dollars – (approx. US$1.35 million) in Brandtology. The company, which has its headquarters in Singapore but boasts more offices in China, Malaysia and Australia, provides business and brand online intelligence services out of specialist-manned ‘Command Centres’.
I have commented at Youngupstart that brandtology is not one of my personal investment choices and said that I will run a QV to show exactly where it is ranked amongst the QV scale. Lets take a look…
QV Score: 3.72
As you can see, much to my prediction, it is sub 4, which makes it a typical living dead company, lets hope they can bring it to the next level and set themselves apart, or else it is hard to scale.
Rationale
- Crowded market for such services/technology
- Not a very coherent/complete team
